Oxygen offers a wide range of casual “gimmick” clothes that are edgy, fashion forward and undeniably sexy. The brand also has an extensive and still growing collection of accessories that complement the clothes—from bags, belts, wallets, and caps to trinkets and fragrances. Taking their brand positioning to heart, the shopping experience in an Oxygen store is greatly enhanced by cutting edge store design and effective visual merchandising that create a party or “gimmick” atmosphere suited to its target market.