In 1988, we began clinical research into the powerful effects of its rich selection of minerals in facilitating skin renewal, forming AHAVA Dead Sea Laboratories. And we haven’t stopped since – exploring the richness of these natural skin-replenishing treasures and optimizing them with scientific precision in bringing the finest nature-inspired Dead Sea face and body care products to market.

Over the years, we have cultivated a unique brand identity that is synonymous with the richness, purity and natural goodness that define this mineral rich basin. Through our ongoing efforts, we have rightfully earned the reputation as the definitive Dead Sea cosmetic brand.